Why use key ratios? A Multiplier Approach is the fastest and first step toward evaluating a company.

And can give a quick insight into if the company is even worth our time to do a deeper analysis or if we should ignore it.

Every great investor has used at least some key ratios in their strategies. So Key Ratios are fundamental to know for everyone before buying stocks.

Remember no single financial key ratio can tell the whole story and more is needed to tell the whole story. They all have pros and cons.

## I know the basic key ratios why do I need to know more?

Every company writes stuff based on what suits their needs the best. This is why it can make sense to ignore some of them.

The more “advanced” key ratios do that and ignore some of the information.

But at the same time, it can make their ratios look even better. This is why it’s important to compare some key ratios to different once that try to calculate the same thing.

Any single ratio can show a misleading picture of the company.

## Different kinds of price

### Market Value

Market Value Per Share = Current Stock Price (P)

Is found by going to any financial website and putting in the company name or ticker

Market Cap = Share * Number of Shares

### EV Enterprice Value

EV = Market Capitalization + Market Value of Debt – Cash and Equivalents

Or

EV = Market Cap + Net Debt

So stock price + debt - cash.

## Time Periods:

### Current or Trailing

When referring to the current or trailing key ratio it means in the past 12 months.

Often more used.

### Forward

The projected is 12 months.

Forward-ratio is riskier. Since they rely on forecasts and no one can always estimate the future.

## Valuation Key Ratos

### P/E

Current Stock Price (P) / Earnings Per Share (EPS)

Example:

If a company’s stock is trading for $100 and it had a EPS of $10. The P/E is calculated by $100/$10 = 10.

#### There are two types of P/E.

Trailing P/E = The past 12 months' EPS.

Forward P/E = 12 months projected EPS.

Trailing P/E is more used.

#### When to use P/E?

- When to company has a profit.

#### When to not use P/E?

- When a company has no earnings.
- When the earnings come from an appraised valuation. Such as real estate
- Whenever the earnings are not valued.

### P/(E)x

Price / Average EPS for x years.

Example:

The Company stock is trading for $100 and the Average EPS for 3 years is $10.

P/E = $100 / $10 = 10. The P/E is $10

#### When to use P/(E)x

- When the company has earnings.

#### When to not use P/(E)x

- When there are no earnings.
- When a company has no earnings for all x years.

### P/S

Price / Sales

Example:

The Company stock is trading for $100 and the sales are $10. The P/S = $100 / $10 = 10.

⇩ Lower P/S = Better

#### When it’s good to use:

- When a company has any Sales
- When a company has no earnings yet.
- When a company has high-profit margins.

#### When it’s bad use P/S:

- When a company has no sales.

#### Dangers of using P/S:

A company can increase its sales by increasing its prices. And while the P/S may look attractive it can be long-term bad. Since they invite more competition when increasing the prices.

### P/B

Price / Book value

Example:

The company is trading for $100 and has a total book value per share of $50. P/B = $100 / $50 = 2. The P/B = 2.

This means for every $1 of book value in the company you pay $2.

#### Pros:

- When there’s a book value

#### Cons:

- When there’s a lot of intangible book value, like goodwill. Since they are easier to “guess” in the balance sheet
- When the book value items are hard to sell. For example, a 1 billion rocket won't have many possible buyers.
- When the book value can break down. If a rocket is too old you may need to scrap it instead of selling it.

### P/B-Tang

Price / Tangible book value.

Example.

If a companies stock is trading at $100 and it’s tangiable book value is $40. P/B = $100 / $40 = 2.5.

For every $2.5 you buy a company you get $1 worth of tangible book value.

#### Pros:

- When there is tangible book value
- When there's a lot of intangible book value
- Good to compare to vs P/B.

#### Cons:

- It ignores intangible book value. And some companies have the majority of valuation in intangible assets.
- Some tangible assets may be hard to sell or even need to be scrapped.
- The intangible book value is incorrectly calculated.

### P/EBIT

Price / Earnings Before Interest and Taxes (EBIT)

Taxes vary in countries and accountant skills. Interests vary in past financial terms.

Since Interests and Taxes are not linked to the company's performance it can make sense to exclude them.

To better understand how the company is performing on its Operating Income (also known as EBIT)

#### Pros:

- If there are any earnings.
- Good to compare to P/E

#### Cons:

- No earnings.
- Interests and Taxes are real costs that can take away all the earnings.
- A company can look profitable before interest and taxes are taken into account.
- The company can have high-interest costs that make the company unprofitable.

### P/EBITDA

Price / Earnings Before Interest and Tax, Depreciation, and Amortization

When a company buys something they can write it as a Depreciation cost over x amount of years. Instead of the actual number for that given year.

So even if the actual earnings are way lower. It gets written down as a smaller cost over a longer period due to Depreciation.

Amortization is when a company pays back its loans.

So all these expenses have nothing to do with how the company is run.

#### Pros:

- Good to value after P/E
- Good to value Bonds. Since interest is paid before taxes.
- Good to see a company's ability to pay off its debt.

#### Cons:

- Companies can look better than they are. Since they take out such a big part of their expenses.

### P/FCF

Free Cash Flow

Cash flow is when you receive cash. The cash left over after all payments towards the operation and maintenance.

### EV/E

### EV/S

### EV/EBIT

### EV/EBITDA

### EV/OCF

Operative Cash Flow (OCF) is the cash generated by a company's business operations.

### EV/FCF

## Growth

### Earnings Growth

Earnings / Last Years Earnings

### PEG

P/E / Earnings Growth

### Dividend Growth

Dividend / Last Years Dividend

### Revenue Growth

Revenue / Last Year's Revenue

### FCF Growth

FCF (Free Cash Flow) / Last Years FCF

### EBIT Growth

### EBITDA Growth

### Book Value Growth

### Cash

The sum of cash and cash equivalent

### Net Debt Growth

### Liabilities Growth

### Assets Growth

### Numbers of Shares

## Profitability

### Profit Margin

Earnings / Sales

### Operating Margin (or EBIT Margin)

EBIT / Sales

### Gross Margin

Gross Income / Sales

### EBITDA Margin

EBITDA / Sales

### FCF Margin

FCF / Sales

### OCF Margin

Operative Cash Flow / Sales

### Return on Equity ROE

Earnings / Total Equity

### Return on Assets ROA

Earnings / Total Assets

### Return on Tangiable Assets

Earnings / Assets - Intangible Assets

### Return on Invested Capital ROIC

Earnings / Invested Capital

Invested Capital = Working Capital + Non-current Assets - Cash

### Return of Capital ROC

EBIT / Invested Capital

### Asset Turnover

Sales / Total Assets

## Financial Strenght

### Equity Ratio

Equity / Total Assets

### Debt to Equity

Total Liabilities / Equity

### Current Ratio

Current Assets / Current Liabilities

### Net Debt

Net Debt / Total Assets

### Net Debt / EBITDA

### Working Capital / Non-Current Liabilities

### Working Capital %

Working Capital / Total Assets

### Intangible Assets %

Intangible Assets / Total Assets

### Cash %

Cash / Total Assets

### Capex %

Capex / Operating Cash Flow

### Dividend / Free Cash Flow

### Earnings / FCF

## Income Statement

### Revenue

Total Sales

### Gross Profit

Profit after all expenses tied to doing business.

### Operating Income (EBIT)

### Earnings

### Profit Before Tax

### EBITDA

EBIT + Depreciation & Amortization

## Balance Sheet

### Intangible Assets

Patents, goodwill, licenses.

### Tangible Assets

Buildings, machinery

### Non-Current Assets

Long-term Assets. Intangible, tangible, and financial assets.

### Current Assets

Inventories account receivable, cash and cash equivalents

### Cash

Cash, cash equivalents, and short-term investments in current assets

### Total Assets

### Total Equity

Total Assets - Total Liabilities

### Non-current Liabilities

Liabilities with a longer repayment period.

### Current Liabilities

Liabilities with a shorter repayment period.

### Total Liabilities

The sum of Current and Non-current liabilities. Equal to total assets minus equity.

### Net Debt

Interest-bearing liabilities minus cash and short-term investments

### Balance Sheet Total

The sum of total liabilities and equity.

## Cash Flow

### Operating Cash Flow

Cash flow from operating activities before investing and financial activities.

### Capex

Total investing activities on cash flow statement

### Cash Flow From Financing

### Cash Flow For The Year

### Free Cash Flow

Cash Flow after investment activities. Cash flow from operating activities minus Capex

### Number of Shares

The Sum of current and non-current liabilities. Equal to total assets minus equity

## Industry Ratios

### Net Asset Value Investment company

Investment companies reported NAV per share

## Banks:

### Bank

### C/I-Ratio Banks

Expenses to income

### Credit losses Banks

Net Credit impartment on loans and other risk provisions, net.

### Equity Tier 1 Banks

??

### Deposits / Lending Banks

Lending from the public to deposits from the public.

### Liquidity Coverage Ratio (LCR) Banks

Highly liquid to meet short-term obligations

## Real Estate

### Net Asset Value Real Estate

Real Estate reported Net Asset Value. Updated quarterly

### Occupancy Rate

Leased area to the total area

### Loan-to-value Ratio Real Estate

Intrest-bearing liabilities in relation to property assets